Developing a Comparative Analysis Model by Risk Management Approach on Satellite Media Affecting Individual Health, Families, Social Health, Humans and Human Dignity: Comparing Countries with Iran

Abstract

Background: The current article primarily aims to ascertain the impact of any risk arising from the technology of satellite media in this era, whatsoever, specially those connected to the internet (including Cyborgs, Metaverse and AI), on the individual health (mental, attitudes and behaviors that even may cause physical impacts such as violence, etc.), families, the social health and as a whole, humans and human dignity. Consequently, some actions should be taken to deal with these risks to identify, analyze and treat them with the aim of taking the identified risks under control.

Objective: In order to prevent any kind of direct and/or indirect negative impacts of satellite media on the individual health, families, the social health and as a whole humans and human dignity, the objective of this article was to display a new way of assessing the related risks and developing a comparative analysis model. The process of developing a comparative analysis and study, by identifying, analyzing and treating risks to assist managing all of them and then reaching to a result for Iran.

Methods: Basically, the research done was a comparative study; therefore, in nature, it called for a qualitative research. So, a descriptive research along with case studies as well as an analytical study were applied too. Distributing questionnaires to get to the final result led to an exploratory research and consequently applying the Mann-Whitney U Test using the SPSS statistics concluded to a quantitative research. The final result can be applied by the related authorities to protect the individual health, families and the social health in any society, and as a whole humans and human dignity. Therefore this research can be considered as an applied research too.

Findings: By comparing five countries which were randomly selected from almost each continent along with Iran, focused on Tehran as a metropolitan counting different ethnic groups, risks of satellite media which have impacts on any society understudy and which are in common among all those countries, were identified by risk management approach. Then the comparative and analytical studies and appraisals as well as statistical processes revealed that Iran’s current media approach and its performance towards the whole society are quite different from the other five countries that Iran was compared to.

Conclusions: A new technical way to approach risks of satellite media to control them for preventing any kind of satellite media risks that impacts on the individual health, families, the social health, and as a whole humans and human dignity, plus a new result for Iran obtained. As an applied research the new result showed that an immediate action is required to regulate media standards for the whole society to protect the individual health, families, the social health and as a whole humans and human dignity and also to modify the current situation of Iran’s media approach towards them.